Tag Archives: branding

Finding the Light

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Ever felt like standing in the middle of a never ending tunnel? Or walking a never ending path that has no end or exit? Treading through the dark and hoping to find light coming from outside? Unsure of the fact that whether you will make it to the end or not? Unaware whether the direction you have chosen is right or wrong? Will it take you towards or away from your goal?

The question now is what to do in such situation? Keep trying or give up? Giving up definitely is the easiest option but is at the cost of your survival.  On the other hand if you choose to keep walking there is a clear 50% chance of succeeding, definitely combined with a 50% chance of not reaching the right end.

But look at the scenario from a different angle. If you succeed … Hurrah! ….. But in case you were not lucky enough to choose the right direction you will still get a chance to enjoy, learn and discover things along your way. Who knows that maybe something exciting is waiting along the corner for you to discover it? Maybe it’s a new way of getting out of the tunnel or a shortcut to the right end that you will come to discover along the journey? The bottom line is that you have to move. In whatever situation you are or at whatever point you are standing inside the tunnel you need to move ahead because movement is life.

At the end everyone wants to reach the goal but remember that as soon as you will reach it you will suddenly discover that what actually mattered was how you travelled the path to it. In the end your attitude, reaction or behaviour towards; the various phases of your journey, the ups and downs you encountered, the dangers you faced, the challenges and obstacles you conquered, the emotions you felt and the people you came across, will in actual determine your success. Not the achievement of goal alone.

Start working on your path today so that is worth it in the end. Get out of your comfort zone and start making things happen. Stand up for things that really matter to you and start loving and giving a little more. Keep focus on your goal but do not miss the bigger picture around you and keep working on your path as the path is your life of today.

At whatever point in life you feel trapped inside the tunnel, remember to just keep moving on and cherishing  each and every moment along the way.

You will definitely find the light ……

The Virtual World of Social Currency

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Imagine a child running to his mom after a busy day at school. He is all excited to utter out everything he did at school and what amazing things he learnt and experienced. All he wants at that time is a warm hug, a wide smile and an ear that is ready to listen to his little adventures. He is running towards his mom and desperately waiting for the eye contact with her that will acknowledge his love. Suddenly he hits an emotionless object, his mom. He grabs her leg with his little hands and to his surprise she acknowledges this contact by saying “hey just wait a second, let me send this text”. The kid suddenly loses all the excitement and brightness in his eyes and has nothing more to say. In actual he is waiting for the time when he will get the entire gadgets mommy and daddy have and he will be able to share what he feels with the world.

socialcurrency

The world of today, where written words speak louder than actions, where our minds and thoughts are connected but physical actions to prove what we feel are missing. We are engaged 24/7 but our productivity at work and relationships is reduced. A world where social media communication is helping us to make more friends, but is drifting our children away from us. We are strongly connected with no true feelings from the heart but through the showcasing of our thought out written emotions.

This is the world where everybody runs a show through social currency. Everybody is a celebrity who knows how to sound good, look good, put a good impression but not be good in actual. A world where you either showcase your relationships to be perfect or you perfectly showcase your relationships, in both cases you lose because the bond is weak due to no physical contacts.

A world where your wife tells you that she loves you in front of the world but there is no intimate time in the bedroom to utter those words directly. iPads or iPhones are the last things they kiss goodnight to and the first things they wake up to in the morning.  A place, where instead of spending quality time with your kids, the love is shown using a simple selfie with your kids face touching yours. A world, where you are aware of the fact that your friend just got his living room made over but are unable to enjoy or appreciate the new décor of your own bedroom. A place where you say ‘wow’ to the tempting pictures of food shared by people but never get the time to notice, enjoy or appreciate what your wife cooked because you are busy looking at what others had for dinner.

Has this virtual world taken away love and true feelings from us? The moment of pure love when a mother took her newborn for the first time in her arms is now replaced by her hurried movement to capture the first glimpse of the baby on camera. That moment of pride when your child stood up from a crawling position to a standing one was left un-enjoyed because you were busy looking for your cell phone to capture it.  Where is this all taking us? We need to stop and think.

Replace touch screen with the real touch. You don’t need to sound or look good in front of the world but in fact feel good in Real. Stop focusing on social currency, Live Every Moment, Own It and Enjoy It.

 

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[Social Currency: Creating your positive image in front of the world or sharing content which you think will add value to your status or image. Virtual: having the essence or effect but not the appearance or form]

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Dancing in the Rain

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Is life cruel? Is life rough? Is life difficult? Is life tough? Well I am not sure about all these but one reality of life I am certain about is “You WILL NOT get out of it ALIVE”. Whether you think of life as a suffering or you live and value every moment of it, it will ultimately end.

As I sat near my window early morning and watched the rain drops trickling down, a lot of memories from the past years visited me. I think now I can very well relate life to something. I think life is ‘music’. Music that goes up and down according to its notes and that is what keeps us alive and going. It’s the music which sounds like Hard Rock to some, sweet and melodious to others and then there are a few who cannot even hear it. This music amazes me and sometimes compels me to wonder why the same music beats differently in every ear?13547_654961367866571_1161559953_n

While some think of life as a battle and give up, others dance to the tunes of its music. They are the ones who achieve the purpose of life. While dancing, it’s not that they never miss a tune; it’s just that they choose to become achievers. They never give up on their purpose and achieve it no matter how tough life becomes. They are the ones seldom thought to be insane by those who cannot hear the music. They are the people who choose not to be trapped by Dogma. They have a voice of their own and refuse to be slaves of what other people think. These are the ones who don’t fear death but fear the life that will be un-lived. They appreciate what they already have and stay focused on what they want to achieve. They don’t count life by the mere number of breaths they had taken but in fact by the moments that had taken their breaths away. These are the people who face every challenge in life with determination, conquer their fears and learn from the experiences they face. While working towards a better future they also focus and invest in their present to make current moments into memorable memories. They are the ones who dance and enjoy in the rain and are not afraid of the storm.

If you are going through any storm in your life, do not let it keep you away from dancing. Learn to face the storms and learn to learn from them. Appreciate what you already have and keep moving towards your purpose/your goal in life. If the wind you are facing is strong, don’t think of it as a hurdle. As a great poet Allama Iqbal says in Urdu and I translate it in English:

“Don’t fear the intensity of opposing-wind, O’ Eagle,
It only blows to help you fly even higher”

Take small steps and remember that every positive step you take will lead you closer to your goal. But if life puts you one step back don’t lose hope. This is the point when life wants you to dance cha-cha in which a step backwards and a step forward after it, will in the end, result into a beautiful dance. Keep your mind positive and don’t let a backwards step, or a bad day or a bad gesture from someone destroy your dance. Always remember that it’s the difficult path that makes skillful drivers and leads to beautiful destinations.

Enjoy every moment of life and dance to the tunes of it. Change what needs to be changed and take the steps that need to be taken today. Move! Make a difference. Achieve what is impossible and face the challenges that life throws at you and never stop dancing. Life surely isn’t about waiting for the storm to pass; in fact it’s about learning to dance in the rain.

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Hello! Join me in a journey where we will discover our real potentials. Let’s explore that ‘one’ gift that makes you unique from the rest of the world. Let’s find out how you can become better versions of yourselves and learn how to make the best out of any situation and turn the tables in your favor.

Let’s discuss practical ways to implement and attain success in business, workplace, and relationships. Let’s create a personal brand and see how much of an edge the branding of a business can give us in today’s competitive and saturated market.

For people who had been following me on softskillet.wordpress.com, I want to thank you all for joining me here. This is my personal website and blog where I will be posting regularly from now on.

Thanks for all the love and appreciation.

Nimra.